Design House : Logo Design
A good logo forms the basis of an integrated brand identity. When combined with an effective tag line and integrated into all collateral materials and across all media, the logo anchors the brand. It helps build a public face, a personality.
The most successful logo design projects are those in which the client participates with an open mind. To start the process Design House defines the brand needs, then conducts a creative audit to better understand opportunities and challenge within the sector.
We then develop a creative strategy and concepts for presentation. Often the client shares these designs with a committee or staff to gather feedback and concensus. Since embracing a new logo is a big step, this process goes a long way towards building buy-in — internally and externally.
Experience has shown that the design that best reflects the client's values will be the favoured choice. We finalize the design and then based on the client's marketing budget and plan, apply it to collateral material and multimedia as required.