LOGO : Design

When the second generation inherited this long-standing family business, the enterprising owners of EGM Insurance turned to Design House to help them reinvent their corporate brand.

The first step was to focus on the acronym for Edmonds, Gallagher, McLaughlin, then to build on decades-old tradition of providing professional, personal services in the insurance business to residents of the Ottawa Valley.

A stylized mobius anchors the logo and supports the wordmark that is set in a contemporary serif font.

The EGM Insurance logo has been applied to a new website, stationary, business forms, print and TV ads, and myriad promotional items.